Your City is Doing Social Media Wrong with Sam Toles | Ep. 67
Sam Toles is a social media expert having worked for large entertainment companies like Bleacher Report, MGM, and Warner Music, as well as Vimeo. He was also served as an elected councilmember for the California community of Cathedral City.
He is passionate about social media and the public sector, but believes that most communities across the country are doing social media wrong. That is why he launched his new firm, CiviSocial.
In this two part series we are going to discuss why communities are failing, how they can silence the haters, create passionate boosters, and what platforms are trending up and down when it comes to reach and influence.
He also thinks communities that hire consultants to run their social media platforms are wasting their money.
In Part 2, we are going to dive into a discussion about how elected officials get spun up by negative comments on social media and what can be done to minimize their overreaction to the trolls.
We will also announce a special promotional offer for listeners of the podcast in Part 2.
SHOW NOTES:
CiviSocial website and LinkedIn page
Sam Toles' LinkedIn page
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City Manager Unfiltered
City Manager Unfiltered is a podcast by a city manager for city managers. I am your host, Joe Turner, and I’m on a mission to build a community for ambitious city managers.
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