How I Wrote This

Brett Gordon and Karen Winterich

"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.

No. of episodes: 19
Latest episode: 2025-03-10
Science Social Sciences

Where can you listen?

Episodes

Questions & Answers

How many episodes are there of How I Wrote This?

There are 19 episodes avaiable of How I Wrote This.

What is How I Wrote This about?

We have categorized How I Wrote This as:

Science
Social Sciences

Where can you listen to How I Wrote This?

How I Wrote This is available, among others places, on:

Spotify
Apple Podcasts
Podtail
Google Podcasts

When did How I Wrote This start?

The first episode of How I Wrote This that we have available was released 7 August 2023.

Who creates the podcast How I Wrote This?

How I Wrote This is produced and created by Brett Gordon and Karen Winterich.