George Peña: Old Lake Mill & Lumber
In this episode, Steve Larosiliere interviews George Peña, who shares his journey as an urban logger and woodworker. George explains how his passions for woodworking and falconry intersect, offering a unique perspective on craftsmanship. He discusses the complexities of running a sawmill, the challenges of marketing his business, and his goals for future growth. George highlights the value of collaboration with other trades, old-world techniques, and the philosophy of pursuing work that you love.
Key Takeaways
George has been in the urban logging business for seven years, primarily milling redwood for outdoor structures.His interest in woodworking began with creating equipment for falconry, which he also practices professionally.He operates a portable sawmill and is searching for a permanent location to expand his operations.Marketing remains a significant challenge, though his business thrives on word-of-mouth and local referrals.George emphasizes the importance of collaboration, community, and the philosophy of loving your work.Chapters
00:00 - The Journey of an Urban Logger
02:52 - Milling and Woodworking: A Craftsmanship Perspective
06:04 - Falconry: A Unique Profession
09:08 - The Business of Sawmilling
11:56 - Marketing Challenges and Strategies
14:58 - Future Aspirations and Growth
17:57 - Collaboration and Community in Craftsmanship
20:51 - The Philosophy of Work and Passion
FULL PODCAST FOLDER: https://drive.google.com/drive/folders/1X2dyqIdD1ls0nDLQU1u33NuwFis8Bhw-?usp=drive_link
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The Woodpreneur Podcast
We cover the business and marketing side of the woodworking, sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast.
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- No. of episodes: 445
- Latest episode: 2025-04-24
- Business Careers Entrepreneurship
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